Job Summary:

The marketing director is responsible for the development and execution of marketing, advertising, and promotional activities that drive greater member engagement and contribute to the growth of CAI while enhancing its brand. Serving as the team leader and department liaison for CAI’s marketing strategy for the following departments: membership and recruiting, chapter relations, education, events, advocacy and government and public affairs.

Primary Duties:

• In collaboration with the membership and recruiting, chapter relations, education, and events - lead the development, execution, and assessment of short- and long-term integrated strategic marketing plans to promote events, initiatives, products, services, and content; support member recruitment, retention, and engagement efforts; and improve overall brand awareness.
  
  
• Create and manage specialized marketing campaigns using data-driven research through Google Analytics and other reporting technologies to alter strategies across various platforms, while optimizing campaigns’ successes to align with organizational goals, priorities, and objectives.

• Direct and manage CAI’s email marketing campaigns end-to-end, including planning, targeting, set up, testing, execution, reporting, optimization, and campaign ROI. Ability to plan, project manage, and champion continuous advancement of CAI’s email features including segmentation, personalization, and deliverability.
  
  
• Direct and manage CAI’s marketing automation efforts, which include personalized landing pages and lead-generating email campaigns.
  
  
• Demonstrated experience as a copywriter in a fast-paced environment, working with both print and electronic publications. Contribute content for marketing collateral, print and digital ads, periodicals, and social media.
  
  
• Direct the Website/Digital Marketing Manager to make use of social listening and social media monitoring tools to monitor trends and identify opportunities to engage audiences, expand reach, inform future campaigns, improve messaging, and map content to trending issues.
  
  
• Manage the organization’s social media, digital, and print marketing and promotions with a budget of 100k and provide tracking reports and metrics. Ability to provide projections for future and ongoing marketing initiatives.
  
  
• Oversee purchasing, creating, and managing strategic advertising and marketing campaigns via Google AdWords, Facebook, Twitter, and third-party publications.
  
  
• Oversee the management of the Job Market, identifying marketing campaigns to drive traffic to the website and increase non-dues revenue.
  
  
• Possess a team-player attitude and lead the collaboration with creative designers, illustrators, department leaders, and staff to develop, launch, and manage various marketing campaigns simultaneously.

Education: Bachelor’s degree in marketing, communications or a related field.

Type Experience: 10+ years experience in marketing and/or communications that includes project and program management; copy writing and editing; e-promotion including email marketing, social media marketing, search engine optimization (SEO), online advertising, and content marketing; message development; working with HTML code (including formatting and editing in HTML); use of membership databases and effectiveness measurement.

Skills: Strong copy writing, editing (AP Style) and project management skills; proficiency in e-mail marketing platforms (Real Magnet), and social media channels (Facebook Ads Manager, X, Instagram, and LinkedIn); ability to work cooperatively with individuals in other departments and CAI members; ability to develop, implement and manage marketing and lead-gen plans; proven experience developing, monitoring and tracking via Google Analytics annual marketing and advertising budget of 100k; ability to identify new avenues and improve current avenues for non-dues revenue; ability to recognize the need for research and develop appropriate avenues to measure the effectiveness of marketing messages, initiatives and vehicles; ability to track, analyze and report results of marketing efforts.

About Community Associations Institute

About Community Associations Institute CAI is an international membership organization dedicated to advancing excellence in the governance, management, and quality of life of community associations. With over 50,000 members, CAI has 64 chapters worldwide, including Canada, the Middle East, and South Africa, and relationships with housing leaders in countries around the world. CAI advances excellence in community association living by inspiring professionalism, effective leadership, and responsible citizenship. CAI establishes and promotes high standards, best practices, and state-of-the-art resources and education while also advocating for legislative and policy support. CAI members include association board members and other homeowner leaders, community managers, association management firms, and other professionals who provide products and services to community associations. CAI serves community associations and homeowners by: Advancing excellence through seminars, workshops, conferences, and education programs. Most of these events lead to professional designations for community managers and other industry professionals. Publishing the largest collection of resour...ces available on community association management and governance, including website content, books, guides, Common Ground magazine, and specialized newsletters. Advocating on behalf of common interest communities and industry professionals before legislatures, regulatory bodies, and the courts. Serving as an international clearinghouse for information, innovations, and best practices in community association governance and management. We believe homeowners associations, condominium associations, and housing cooperatives should strive to exceed the expectations of their residents. We work toward this goal by identifying and meeting the evolving needs of the professionals and volunteers who serve associations, by being a trusted forum for the collaborative exchange of knowledge and information, and by helping our members learn, achieve, and excel. Our mission is to inspire professionalism, effective leadership, and responsible citizenship — ideals reflected in associations that are preferred places to call home. Vision To be the global leader advancing excellence in community association living. Mission Community Associations Institute advances community association governance, management, and quality of life by inspiring professionalism, effective leadership, and responsible citizenship. A global nonprofit 501(c)(6) organization, CAI is the foremost authority in community association management, governance, education, and advocacy. Our mission is to inspire professionalism, effective leadership, and responsible citizenship—ideals reflected in community associations that are preferred places to call home. Visit us at www.caionline.org and follow us on Twitter and Facebook @caisocial.

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