Salary Range (Non-Negotiable): $85,325 – $94,805
4 Year Degree
The purpose of this position is to provide strategic support in the planning, creation, and implementation of content and campaigns across NSSLHA’s channels (i.e., website, blog, newsletter, email, and social media, especially, Instagram, TikTok, LinkedIn, etc.) and execute NSSLHA membership recruitment and retention communications. The incumbent will be responsible for leading the development and maintenance of NSSLHA’s overall content strategy and brand voice across NSSLHA’s channels at the national-level and support chapters use of the appropriate branding to engage NSSLHA members. As needed, and in conjunction with the Senior Director, this position provides programmatic and technical support for NSSLHA’s various programs, projects, and events.
Lead the development and maintenance of NSSLHA’s content strategy through collaboration with the Senior Director, NSSHLA.
Develop strategic and engaging NSSLHA content and campaigns prioritized by NSSLHA’s Strategic Plan, programming, and member needs.
Manage NSSLHA’s multimedia content (email, newsletter, social media, and video)—identify content needs; develop and maintain social media strategy, policies, and guidelines; develop content; and increase engagement.
Manage the content lifecycle of NSSLHA’s website and blog—identify content needs, develop content strategies, and plan/execute content updates.
Monitor and measure effectiveness of communications campaigns.
With work ASHA stakeholders to understand and address their content needs for student members.
Stay up to date on the latest technologies and best practices in managing digital content, identify potential areas of improvement, and recommend implementation strategies.
Knowledge Typically Acquired Through
Bachelor’s degree in communications, marketing, or related field
4–6 years’ experience, preferably in content development and management, social media, content marketing, communications, or marketing
Scope and Depth of Technical Skills/Knowledge
Demonstrated ability to communicate and engage effectively, both orally and in writing
Demonstrated understanding of content strategy for major channels (i.e., website, blog, social media, video, and email communications)
Advanced understanding of content management systems, information architecture, search engine optimization, web analytics and accessibility
Experience with social media management tools (e.g., Sprout Social, Later, HootSuite, etc.)
Experience with Microsoft Office applications (Word, PowerPoint, Excel)
Experience with Adobe products (Acrobat, Photoshop, Illustrator, and InDesign)
Experience with HTML and familiarity with principles of page layout/design, digital usability and user experience is helpful.
Scope and Depth of Non-Technical Skills/Knowledge
Ability to organize and prioritize multiple and varied projects and tasks.
Ability to manage time effectively to complete multiple projects with tight deadlines.
Demonstrated ability to complete work accurately with attention to detail.
Demonstrated initiative and ability to work independently and as part of a team.
Strong interpersonal and communication skills and willingness to assist others.
About American Speech-Language-Hearing Association
The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 228,000 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.