Sr. Director, Marketing Management in Arlington, VA for ISTE+ASCD

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Sr. Director, Marketing Management

The Sr. Director, Marketing Management is responsible for spearheading marketing strategies that drive revenue growth through ISTE+ASCD’s products, services, and memberships targeted at K-12 institutions. This role entails the creation and management of comprehensive B2C and B2B marketing programs, focusing on demand generation, content marketing, sales enablement, and customer experience. The ideal candidate will possess a deep understanding of marketing to K-12 institutions, with a preference for those experienced in SaaS and subscription models.

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