Lead all association member retention and acquisition activities including developing and executing a year-round strategy to achieve annual membership and budgetary goals. Track, analyze and report on recruiting and retention efforts monthly.  Develop strategy and lead initiatives that increase awareness of and contribute to revenue growth and net profitability of NIRI offerings. Oversee the production of all marketing materials related to NIRI programs, products and services including managing outsourced service providers. Manage the NIRI brand and strategic market position. Serve as Staff Liaison for committees, task forces and other projects as assigned.