Summary/Objective

The Senior Marketing Manager is responsible for developing and executing strategic marketing plans to attract payroll professionals to PayrollOrg (PAYO) and its affiliated companies. The successful candidate leads and implements marketing campaigns across multiple channels to elevate the organization's brand and mission. The Senior Marketing Manager will collaborate closely with various teams to ensure consistent and impactful communication that enhances PAYO's reach and influence; this position works in a calendar-driven, multi-tasking environment.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develops and oversees comprehensive marketing strategies that align with the organization's goals; nurtures leads and converts audience to members, customers, or subscribers.
• Identifies target audience, market trends, and opportunities to expand reach and influence.
• Plans, executes, and manages multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional advertising.
• Ensures consistent messaging and visual representation across all marketing materials and platforms is tailored to different platforms and resonates with target audiences.
• Ensures campaigns are delivered on time, within budget, and meet key performance indicators (KPIs).
• Analyzes data to measure campaign effectiveness; uses data to develop future strategies.
• Collaborates with external partners, vendors, and agencies to optimize marketing efforts.
• Leads, mentors, and manages marketing teams, ensuring alignment with strategic objectives.
• Maintains knowledge on profession, industry trends, and emerging technologies.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required.

• Strong understanding of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and content marketing.
• Proven track record in developing and executing successful marketing campaigns across various channels.
• Proficient in data analysis, with the ability to interpret metrics, generate insights, and make data-driven decisions.
• Excellent verbal and written communication skills, with the ability to convey ideas clearly and persuasively.
• Skilled at achieving measurable outcomes with a commitment to continuous improvement.
• Ability to develop long-term marketing strategies that align with business objectives.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

• Ability to travel, if needed/as required.

 Preferred Education and Experience

• Experience in association marketing and/or the payroll industry

Certificates, Licenses, Registrations

• Google Analytics Certification
• HubSpot Content Marketing Certification
• Digital Marketing Certifications: Google, Meta, and LinkedIn Learning

 Supervisory Responsibilities                                                  

Direct reports include Marketing Communications Manager and Marketing Analyst.

• Indirect Reports Includes Communications Copywriter.

• Participates in performance appraisal process.
• Follows company’s performance improvement and corrective action process.
• Participates in interview and selection process for division and makes hiring decisions.

 Internal and External Interfaces

• Internal:  Key stakeholders of the company with regular interaction with Art, Copy, Customer Service, Editorial, Education, Senior Leadership, and MEET Las Vegas department team members.
• External: Customers, Members, Suppliers, and Vendors.

Competencies                                                 

To perform the job successfully, an individual should demonstrate the following competencies:

• Adaptability - Adapts to changes in the work environment; is able to deal with frequent change, delays, or unexpected events.
• Analytical - Synthesizes complex or diverse information; collects and researches data.
• Business Acumen - Understands business implications of decisions.
• Change Management - Develops workable implementation plans; monitors transition and evaluates results.
• Ethics - Works with integrity and ethically; upholds organizational values.
• Initiative - Seeks opportunities for personal and organizational growth.
• Innovation - Meets challenges with resourcefulness; generates suggestions for improving processes; develops innovative approaches and ideas.

• Interpersonal Skills - Maintains confidentiality; works well individually or collaboratively; includes appropriate people in decision-making process. Ability to work effectively with cross-functional teams and stakeholders.

• Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions.
• Leadership - Exhibits confidence in self and others; effectively guides actions of others; thoughtfully considers feedback from others.
• Oral Communication - Speaks clearly in positive and negative situations; demonstrates group presentation skills; actively participates in meetings.
• Organizational Support - Follows policies and procedures; supports organization's goals and values.
• Planning/Organizing - Prioritizes and plans work activities; sets goals and objectives.
• Problem Solving - Gathers and analyzes information skillfully.
• Project Management - Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
• Quality Management - Demonstrates accuracy and thoroughness.
• Strategic Thinking - Develops strategies to achieve organizational goals; identifies external threats and opportunities; adapts strategy to changing conditions.
• Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; is able to read and interpret written information.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Requires prolonged sitting, walking, and standing depending on the job tasks with bending, stooping, pulling, pushing, crouching, and stretching, and lifting up to 20 lbs. Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator, and other technology equipment. Requires normal range of hearing and eyesight to record, prepare and communicate appropriate reports. Prolonged exposure to computer monitors. Normal office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Education and Experience                                                  

• Bachelor’s degree in marketing. Degree may be replaced with 4 years of experience in a similar role.
• Three years of management experience overseeing program or departmental operations.
• Experience in managing, mentoring, and motivating teams.

About PayrollOrg

After more than 40 years of serving as the leader in payroll education, publications, and training, the American Payroll Association and the Global Payroll Management Institute (founded in 2015) combined to become PayrollOrg (PAYO). This change went into effect on May 2, 2023, to better represent our borderless global community of payroll leaders. PAYO is the payroll industry leader in education, publications, and networking, helping its constituents grow their leadership practices and stay on the cutting edge of payroll industry standards. Each year, PAYO enrolls more than 100,000 participants from more than 100 countries in its training programs, and provides publications, newsletters, and resources to help payroll professionals maintain compliance. What We Do Build knowledge. PayrollOrg is the authoritative source for education, training, certification, certificate programs, publications, and resources for payroll professionals worldwide. Promote recognition. PayrollOrg promotes payroll as a respected professional discipline and as an important strategic partner within organizations around the world. Foster community. PayrollOrg provides a community where payroll profes...sionals engage with trusted industry peers to share expertise and network. Engage in advocacy. PayrollOrg represents payroll professionals before government agencies, resulting in a positive legislative and regulatory climate for the payroll industry. Educate the public. PayrollOrg offers public service education on payroll and employment issues. Committed to empowering teens, PayrollOrg's Money Matters program helps them understand their paychecks and master money management skills to achieve financial independence.

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