The International Association of Venue Managers (IAVM) represents a diverse global community of 7,900+ members from public assembly venues and product and service provider organizations. Our unwavering mission is to educate, advocate for, and inspire public assembly venue professionals worldwide.

IAVM is seeking an experienced sales professional with a background in association membership sales. The individual will have specific revenue goals towards meeting the $2.2M department budget to ensure fiscal year objectives are met or exceeded.

The Membership Sales Manager will be responsible for acquiring new members from these venue types: arenas, convention centers, exhibit halls, amphitheaters, fairgrounds, performing arts centers, stadiums, university complexes, and more. The position’s principal focus is to increase growth in the Professional, Young Professional, Allied, Faculty, and Student membership categories.

Through sales and marketing activities, the membership sales manager is responsible for generating new members to achieve active member counts and revenue goals. The selected candidate will effectively use and maximize leads from IAVM events, affiliate organizations, and trade exhibitions to convert them to members. Measurements for success will be based on the total number of new members added each month that aligns with the organization’s revenue goals.

STRATEGIES:

• Generate revenue by building IAVM’s new membership numbers across all membership categories
• Research and identify potential leads to expand prospect lists
• Foster connections with academic institutions to increase Faculty and Student membership, and promote the establishment of student chapters on campuses to raise awareness of career opportunities in venue management
• Leverage IAVM resources to stimulate interest across all Regions and Sectors
• Attend industry events and utilize all available technologies to convey the value of membership
• Participate in retention efforts as needed to increase renewal results
• Assist with inviting past members to reinstate membership

RESPONSIBILITIES:

• Create and execute effective marketing campaigns to promote membership benefits and attract new members
• Drive new member revenue growth by achieving sales numbers as outlined in the department budget

• Build strong relationships with potential clients with the goal of converting them to membership
• Tailor pitch to meet the needs of each prospect, and be persistent in following up

• Respond to web and phone inquiries promptly
• Promote membership through social media channels

• Analyze metrics to identify areas for improvement and implement appropriate strategies
• Provide regular reports and updates on membership sales and service activities
• Collaborate with staff members to leverage existing education programs, training, events, research, and other services available in the acquisition of new members
• Demonstrate continuous sales growth in all membership categories

• Make daily cold calls with the intent of adding new members

• Attend industry events to promote IAVM and acquire new members, including VenueConnect
• Handle other duties as assigned

Excellent communication skills are required, both verbal and written. Writing samples and details related to current or previous sales achieved will be requested. Developing a lead management strategy is essential to the position’s success.

The membership sales manager role is a full-time remote position, core hours are 8:30 AM-5:00 PM Central. The individual must demonstrate the ability to manage work hours effectively and deliver results according to outlined metrics which will be routinely monitored. This is an exciting career opportunity to contribute directly to IAVM’s growth. 

REQUIREMENTS & SKILLS REQUIRED:

• 3+ years of association membership, marketing, or sales experience preferred
• Degree preferred in Marketing, Business Management, Sports Management, Hotel Management, or a related field
• Experience with sales or membership databases, specifically, association management software or customer relationship management systems (CRMs)
• Advanced knowledge of MS Excel, Word, and PowerPoint is required
• Focused, goal-oriented, and ambitious self-starter
• Commitment to customer service excellence
• Strong people skills and the ability to work well with different personalities is key along with the ability to communicate to various levels within an organization

About International Association of Venue Managers, Inc.

The International Association of Venue Managers, Inc. is an organization committed to the professional operation of amphitheaters, arenas, auditoriums, convention centers/exhibit halls, performing arts venues, race tracks, stadiums and university complexes. IAVM provides leadership development, education and research, life safety and security training, networking, and resources for the industry.

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