POSITION OBJECTIVE:    To provide strategic leadership and direct all marketing efforts supporting PRSA’s membership acquisition, retention, events and other services and benefits. Spearhead the creation and execution of a robust marketing plan that brands the organization’s products, services and programs as well as the needs of our members through all appropriate channels.   This position provides vision, leadership and direct management for the development, implementation, and evaluation of marketing plans and campaigns necessary to accomplish PRSA’s strategic and operational program initiatives.  Lead all aspects of the company’s marketing initiatives, including brand marketing and positioning, membership marketing, event marketing, social