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The Marketing and Communications Specialist will assist in NAFA’s marketing and communications efforts and ensure marketing campaigns are kept on schedule.

The Specialist will assist the marketing team by collaborating with staff, contractors, and volunteers to implement marketing plans for all association products, services, programs, events, including, but not limited to the annual Institute & Expo, membership, certification programs, seminars, websites, and online services.

This position will report directly to the Director of Marketing and will be a fully remote position. However, staff is required to attend in-person staff meetings (quarterly), attend its annual Institute & Expo, and travel as needed. While this is a remote position, candidates must reside in the Philadelphia, PA/South New Jersey metro area.

Marketing & Communications Support

• Assist staff with marketing and communications efforts across a range of communication vehicles and media platforms (emails, newsletters, website copy, brochures, social media, promotions, etc.). Duties include, but are not limited to:
  • Writing original copy and promotional material
  • Researching and/or gathering relevant information
  • Preparing content for review
  • Proofreading and editing content
  • Creating/designing email communications
• Organize and moderate project timelines and marketing plans
• Working closely with Regional Support Manager, coordinate Regional event communications
• Monitor and update NAFA websites regularly to ensure consistency and value, while optimizing search engine capabilities 
• Work closely with Marketing Manager to execute social media communications for various NAFA activities and programs
• Maintain and enforce NAFA’s social media policies and guidelines, providing training when necessary
• Create and prepare marketing dashboards and reports to measure/analyze the performance of marketing initiatives

Publications Support

• Assist in the production of NAFA’s print and digital publications. Duties include, but are not limited to:
  • Coordination of association e-newsletter
  • Writing original promotional material
  • Researching and preparing dashboard reports
  • Proofreading and editing content
  • Ensuring timely, accurate posting to, and indexing of, each piece on NAFA website

Public Relations

• Assist Marketing Director with execution of public relations efforts
• Ensure NAFA’s press list is up to date with relevant contacts
• Coordinate press release scheduling with an external Public Relations firm
• Proofread and distribute press releases

General Service

• Provide one-on-one support for members contacting the association via phone or email
• Create and distribute invoices
• Prepare shipment of materials and ship exhibit materials for industry events
• Assist with organization of NAFA’s off-site storage unit in Cherry Hill, NJ (must reside in close proximity to storage unit)
• Other duties as assigned from time to time
• Provide regular updates to department staff
• Attend, participate and engage in quarterly in-person staff meetings and domestic travel

MEASUREMENT OF SUCCESS

• Timely and clear communication on the status of projects
• Deadlines are met and action items are completed in a timely manner
• Highly organized and detail-oriented to maintain timelines that keep department projects on schedule
• Solutions to challenges encountered are proactively suggested and implemented if possible
• Feedback from leadership and membership is positive
• Feedback from NAFA staff is positive

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform essential duties satisfactorily. The requirements listed below are representative of the basic knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum of a BA or BS undergraduate college degree in communications or marketing
• At least 1-2 years’ experience in marketing in a professional office setting with virtual/remote work experience
• Experience in social media communication and coordination
• Demonstrated proficiency of Outlook/calendar usage and scheduling, Microsoft Word, Excel, and PPT required
• Technical skills in the areas of websites, Google Analytics, Google Tag Manager, email marketing systems, and Canva a plus
• Graphic design experience a plus

PHYSICAL DEMANDS / WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position requires occasional travel. This may include the ability to drive a car or travel on public transportation such as trains and planes.

Individuals may need to sit or stand for extended periods of time and may require walking for periods throughout the day.

Job requires ability to use a computer, read a computer screen, use of a telephone, and other office equipment as it relates to the work.

Requires ability to reach above shoulder height, below the waist, or lifting to move or access materials throughout the work day. May include lifting up to 25 pounds for files and/or presentation equipment/ documents on certain occasions.

BENEFITS: 100% employer provided health, dental, and vision; 401K Match; 25 PTO; paid holidays; technology stipend; professional development opportunities; flexible work hours; fully-remote

About NAFA Fleet Management Association

NAFA is the world’s largest membership association for individuals who manage the vehicular fleet and mobility responsibilities for their employers. NAFA propels the fleet and mobility profession through its world-class certification, education, advocacy, and peer-networking programs. It is an essential element of success for individuals involved in the profession. Who are NAFA Members? NAFA has more than 2,000 individual fleet manager members who come from corporations, public safety (law enforcement, fire departments), education (universities and K-12 school systems), governments agencies (federal, state, municipal, provincial), utilities, and any other entity that uses vehicles in its normal conduct of business or needs to move people or goods from one place to another. The fleets managed by NAFA’s members run the gamut from light-, to medium-, and heavy-duty vehicles, including sedans, vans, emergency response vehicles, utility trucks, delivery vehicles, buses, and specialized equipment. Depending on the employer’s mission, these fleets may be contained to single geographic area, dispersed among multiple regions or states, or reside in multiple countries. Regardless of t...he fleets’ location, the similarity among them is that they are run by a NAFA Member who is responsible for each vehicle’s selection, specification, acquisition, maintenance, repair, fueling, safety, and eventual remarketing. NAFA members control more than 4.2 million vehicles and manage assets in excess of $92-billion. These vehicles travel more than 84-billion miles annually. In addition, NAFA is supported by more than 1,000 Associate Members representing companies that support fleet managers in their jobs. These include vehicle manufacturers, leasing companies, aftermarket equipment suppliers, telematics firms, service providers, and others.

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