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Director, Global Marketing
Overall Responsibilities: The Global Marketing Director has responsibility for marketing activities that support IAAPA trade shows, events, education programs, products, and services. This person also serves as the primary responsible party for IAAPA brand integrity. Essential Duties and Responsibilities: Oversee all aspects of marketing for IAAPA’s global trade shows: IAAPA Expo, IAAPA Expo Europe, and IAAPA Expo Asia, which include direct mail; e-mail; digital marketing; web and social copy writing and promotion; telemarketing; vendor management; and industry publication advertising agreements. Collaborate with regional teams on marketing strategies for membership growth and increased awareness and e
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