Career Center

THE SEARCH

The nation’s largest college admission counseling association, the National Association for College Admission Counseling (NACAC), seeks an energetic, initiative-taking professional to join the organization as Sponsorship and Exhibitions Sales Manager.

THE ASSOCIATION

NACAC is the largest association in the world supporting college admission and college counseling professionals who serve students as they make choices about pursuing postsecondary education. The association works to expand access to higher education through policy, advocacy, convening, education, and training. It has a membership of more than 25,000 member institutions and individuals, including postsecondary admission professionals, high school counselors, independent educational consultants, community-based organizations and more based throughout the United States and, increasingly, around the world.

NACAC MISSION:  Empowering college admission counseling professionals through education, advocacy, and community.

NACAC VISION:  The transformative power of postsecondary education is accessible to all.

POSITION OVERVIEW & DESCRIPTION

The Sponsorship & Exhibition Sales Manager acts as an essential team member responsible for selling exhibition space and sponsorships for NACAC events & meetings and sponsorships for NACAC education and training and research initiatives.

 RESPONSIBILITIES: 

• Develop and grow relationships with current and new accounts through scheduled calls, in-person meetings and by attending industry events

• Sales lead on assigned exhibitions and meetings. Responsible for managing sales budget, sales goals and responsibilities related to maximizing sales pre-show, on-site and post-show.
• Develop NACAC’s annual sales/sponsorship strategy and manage the ongoing evaluation and measurement
• Manage outbound sales calls daily to domestic and global clients.
• Willingness and ability to travel to conferences and events in the US and potentially abroad to sell and promote NACAC opportunities
• Develop creative and impactful ways to tailor and pitch sponsorship opportunities for year-round engagement
• Collaborate with the communications and marketing teams to develop and manage digital sales collateral and materials
• Maintain the sponsorship and exhibition prospect and sales pipeline
• Generate and identify sales opportunities through research, analysis, and discovery, following up on leads in a timely manner and qualifying new companies to exhibit
• Spearhead the development of an exhibition and sponsorship priority points program
• Prepare progress reports and budget reports on a regular basis
• Communicate timelines and fulfillment deadlines for sponsors and exhibitors
• Assist with first right of refusal for sponsors and exhibitors and maintain records of communication
• Assist onsite to ensure sponsor and exhibitor benefits are actualized and logged for reporting
• Other duties as assigned

QUALIFICATIONS

• Minimum of three to five years of sales experience, preferably event/tradeshow experience
• Bachelor’s degree is desired but not required.
• Association and/or higher education experience desired but not required.
• Ability to generate revenue through the fulfilment of target sales for sponsorships, exhibit packages, exhibit floor space and advertisements.
• Management position; may supervise 1-2 sales fulfilment staff members
• Familiarity with key account management strategies, catering to small, midsize, and large accounts, building programs and packages that align with their ROI.
• Strong interpersonal and customer oral, written and presentation skills.
• Proficiency in Microsoft Office Suite and knowledge of various software including Salesforce
• Experience with A2Z or other exhibit floor plan space-draw programs.
• Ability to meet deadlines, manage multiple tasks and adjust workload to meet shifting priorities
• Extreme mindfulness with high-volume activity
• Strong administrative, communication, and writing skills
• Professionally represent NACAC at all times with honesty and integrity
• Ability to work effectively both individually and in a team environment
• Some travel required, including evenings and weekends
• Ability to walk or stand for extended periods of time on-site during events
• Some physical activity required (ability to lift to 30 lbs.; pack/unpack show shipment; onsite office set-up)

BENEFITS

• Hybrid work environment: in-office and virtual
• 401(k) and employer matching
• Health insurance
• Dental insurance
• Disability insurance
• Vision insurance
• Employee assistance program
• Life insurance
• Generous paid time off
• Commuter benefits