Details
Posted: 11-Jul-22
Location: Washington, DC
Type: Full Time
Preferred Education: 4 Year Degree
Categories:
Communications/Editorial
Marketing
Membership
Salary Details:
Employer paid health care costs, 401k, partial remote work flexibility after an initial onboarding period
Preferred Education:
4 Year Degree
Additional Information:
Telecommuting is allowed.
About the Energy Bar Association
The Energy Bar Association (EBA) is a 501c(6) membership organization whose mission is to advance the professional excellence of those engaged in energy law, regulation and policy through professional education, exploring diverse viewpoints and building connections. The EBA also provides support services to two related 501c(3) organizations, the Charitable Foundation of the Energy Bar Association (CFEBA) and the Foundation of the Energy Law Journal (FELJ). We are in a post-pandemic growth mode and we are looking to capitalize on our momentum and to increase membership and event attendance.
The EBA team consists of four full-time staff and three part-time staff. The office is located near the Dupont Circle and Farragut West Metro stations, and we have a flexible work schedule that allows working remotely for several days per week after an onboarding period. This is not a fully remote position; you must be in the office a few days per week.
About You
You are an entrepreneurial marketing and communications leader with experience working for membership organizations like the EBA. You thrive in small team environments where everyone pitches in to reach a goal, and you enjoy roles that impact all areas of the organization including marketing and communications, branding, website content, social media, public relations, membership growth, and educational conferences and events. You have had great marketing and communications experience in prior roles, but you are looking for an opportunity to grow professionally and to broaden your skills. You have an eye for design and enjoy creating interesting marketing collateral either on your own or with the help of an outside graphic designer.
The Impact You Will Make
With the support of the CEO and your colleagues, you’ll begin making an impact immediately by working with our technology partners on overhauling the organization’s website which is scheduled for a relaunch in the next few months. You’ll review our marketing materials and creative assets to ensure they are visually appealing, and you’ll review and update our brand standards to ensure they are consistently applied. You will execute the marketing and communications plan supporting our Midyear Energy Forum to be held in Washington, DC in October including marketing the event to attendees, potential sponsors, and the trade press.
As you settle in, you will:
- Manage all marketing and communications activities
- Generate ideas for website and social media content, draft press releases, edit and distribute our e-newsletters, and create marketing content as needed
- Help spot opportunities to grow non-dues revenue and manage relationships with advertisers and association sponsors to ensure these partnerships are solid
- Help grow attendance at our two national conferences and at regional chapter events by running effective marketing campaigns
- Serve as our marketing and communications staff expert helping colleagues reach their own membership, attendance, and volunteer management goals.
- Work with our two foundations to support their donor relations activities and create donor engagement campaigns that drive donations to each organization throughout the year.
- Manage relationships with graphic designers, photographers, video editors or others that we may contract with.
- Create yearly marketing budgets and track incoming revenue streams to ensure proper accounting. You’ll manage one part-time marketing assistant.
Tools You’ll Use
You should be familiar with Mailchimp or similar email marketing tools. Ideally, you will have some experience with Adobe Creative Cloud applications and can pull together banners and other graphics as needed. We use MemberSuite as our association management system and you will need to get up to speed quickly on using it to pull information. We have a lot of visual assets in Canva. For the website, we are moving toward WordPress as our content management system, and ideally, you have some experience using it. For everything else, we use Microsoft Office applications.
Application Process
To apply, please include a brief cover letter and resume. In the cover letter, please describe how your experience or career goals align with this position and the date you are able to start if you are selected for this role.
Requirements
- Bachelor’s degree in marketing, business administration, or related discipline
- At least 7 years in a not-for-profit association or foundation environment preferred. Experience in many aspects of association management, including strong experience with meeting and event planning
- Excellent written and verbal communication skills
- Experience creating and managing marketing and communications campaigns
- Experience implementing tactics to increase member loyalty and retention
- Some experience with fundraising and donor cultivation would be helpful
- Experience working with volunteer leaders and a board of directors
- Proficient with MS Office Suite, MailChimp and member databases, etc.
- Technologically savvy, with the ability to quickly come up to speed on new technology
- Experience creating marketing, membership, and fundraising dashboards to analyze data and use that data to create strategy
- Organized, detail-oriented, and able to keep track of many moving parts
- Demonstrated ability to mentor and develop staff and to cultivate strong relationships across organizational boundaries
- The ability to be in the office several days per week after the completion of an in-person onboarding period
