Director, Digital Media and Communications is a key member of the Federation of American Hospitals (FAH) Communications and Public Relations team. The Director, Digital Media and Communications has responsibility for ensuring that the FAH narrative is achieved across digital and social platforms. This position works together with all members of the FAH team, including the policy, government affairs, legal, and meetings divisions to amplify the hospital voice and advocacy messaging. The successful candidate will be comfortable crafting and executing comprehensive media and digital strategies while monitoring and responding in real-time across digital channels. In addition, the Director, Digital Media and Communications needs to be a strong writer, have the ability to juggle multiple projects at once, and the ability to work with senior leadership of the FAH.
Serves as the lead content producer for FAH social media & digital channels including developing and implementing social media content across all social media channels, ensuring channels are leveraged strategically including Twitter, LinkedIn, and Facebook for both the CEO and the Federation
Responsible for social media calendar and planning
Utilizes social listening and analytics tools to generate insights
Must work one-on-one with senior leadership on messaging for all social channels
Primary staff person responsible for reporter/policy influencer engagement on all social media channels
Serves as primary lead on internal communications, including writing and distributing association’s daily, evening newsletter
Monitors digital and traditional media for hospital news and narratives, monitoring all media channels for threats and communication response opportunities
Lead for writing blogs, as well as content on FAH.org and advocacy assets
Works with PR team to strategize and implement structural and creative updates to best communicate ongoing advocacy initiatives, including FAH Blog and digital channels
Coordinates with VP, Public Affairs & Digital Strategy on press outreach strategies and drafts and distributes press releases, blogs
Lead PR team with content development for FAH Podcast “Hospital in Focus”
The Federation of American Hospitals represents leading tax-paying hospitals and health care systems to advance public policy, ensuring patients & communities have access to high-quality & affordable health care.