The American Cleft Palate-Craniofacial Association (ACPA) is seeking an experienced and dynamic Marketing & Communications Manager to oversee all ACPA marketing and communications efforts. This is an opportunity to carve your own path, using an entrepreneurial lens, and lead ACPA's digital marketing future.
Location & Telecommuting:
Staff is currently telecommuting with limited travel. Ongoing telecommuting options are being evaluated.
Digital Strategy and Social
Create an overall digital content strategy to amplify ACPA's reach, expand our audience, deepen engagement with members, and increase brand awareness of events, programs and products
Shape and execute the overall website and social media strategy, including cross-team content creation
Create visual stories and videos to be used intermittently on the ACPA website and through social media posts and emails
Awareness, Fundraising, & Events
Brainstorm and develop creative marketing campaigns and communications plans to promote the association, events, education, certification, publications, public awareness and new advocacy efforts
Grow ACPA brand awareness and recognition, including critical long-term SEO projects, and concise email strategy
Create and design collateral, which could include toolkits for members and teams, annual meeting and other education material, education plan marketing, as well as donor and fundraising material and annual reports
Clinical Journal ('CPCJ'), and ACPA Family Services
Serve as main contact for the publisher to facilitate work of 'CPCJ', including editorial touch base calls, analytics reporting, and meetings as required
Respond to, and support inquiries submitted by families and individuals, to ACPA’s Family Services email account
Oversee development of Family Service publications, including planning and implementation, and measure usage/value
What You Will Bring to the Team
Bachelor’s degree in marketing or communications preferred, or equivalent experience
Five to seven years of work experience in a marketing-related position, preferably in an association setting
You have a sharp focus on taking projects from inception to completion
You possess leadership qualities including empathy and accountability, to form strong relationships with internal and external stakeholders
You have the ability for occasional travel, less than 10%
You get excited about new digital technology and methods of execution, constantly searching for new innovations
Strong business and promotional writing skills
Commitment to and belief in ACPA's mission
Salary and Benefits:
Salary commensurate with experience
100% company paid individual medical, dental and vision insurance coverage
Flexible spending account, 401(k) plan with company contribution, wellness benefits, and more
Generous paid time off policy
ACPA offers competitive salary and benefits. Please submit your resume, cover letter, and include your salary requirements.
About American Cleft Palate-Craniofacial Association
The American Cleft Palate-Craniofacial Association (ACPA) is a non-profit 501(c)(3) association of individuals and healthcare professionals who are interested in clinical care and research advancements for those affected by cleft and craniofacial conditions.
ACPA works to support the care of individuals affected by cleft and craniofacial conditions. These patients require care from a variety of specialists over time, and ACPA optimizes outcomes for individuals with oral cleft and craniofacial conditions through education, support, research and interdisciplinary team care.