The Member Manager supports the team by engaging with existing members and cultivating relationships with prospects to reach overall membership sales goals and objectives. This position will interact with members on daily basis.
The Membership Manager reports to the Director of Member Engagement.
Essential Functions of the Job.
Manages all phases of the membership lifecycle: acquisition, onboarding, engagement, retention and reactivation
Encourage prospective members to join OIA by highlighting the value of membership
Ensure OIA members are aware of their membership benefits and utilizing them
Build long-last relationships with OIA members by providing exceptional, attentive member service
Manage the membership database and reporting tools to determine appropriate targets, leads and opportunities
Position Responsibilities
Technical Competency:
Task:
Membership
Actively support the department in reaching overall membership sales goals
Personally responsible for all key leadership accounts
Drive retention and recruitment of members; as well as member onboarding and offboarding processes
Work toward diversifying the membership base
Manage retention and recruitment campaigns in coordination with the marketing team
Maintain a thorough understanding of OIA benefits and initiatives to aid in retention and recruitment
Conduct presentations to member and nonmember companies to convey the value of OIA membership
Work closely with all OIA departments to communicate new and ongoing membership information
Make outbound calls and emails to prospective leads
Receive and respond to inbound calls and emails
Events
Represent OIA at trade shows and events; make regional member visits as needed
Assist in the implementation and execution of offsite OIA events
Salesforce
A. Manage the membership database in Salesforce, ensuring data integrity and accuracy
B. Run reports and track membership, sales plans, and performance to sales goals; analyze membership data to identify trends and opportunities within the membership and reports finding to the team
C. Process new member applications and renewals
D. Pull renewal and new member invoices as needed
Member Service
A. Serve as main point of contact for Membership
B. Manage customer service needs of the department
C. Respond to member and nonmember inquiries promptly, professionally and thoroughly
Qualifications.
Enthusiastic attitude; communicates clearly, efficiently and has a keen ability to relate to others to build long-lasting, authentic relationships
Flexible, ready and able to adapt to change
Proactively recognizes and seeks out opportunities, anticipates issues and addresses them by collaborating with internal and external stakeholders
Excellent organizational skills with consistent attention to detail
High working knowledge of Excel and other Microsoft Office Suite products
Required Education and Experience.
BS/BA degree required
Minimum 3-5 years of professional experience in a membership sales or relationship building environment
Strong interest in the outdoor industry
Highly skilled in Salesforce data base
NOTES:
Telecommuting is allowed.
About Outdoor Industry Association
Trade association representing the interests and values of the outdoor industry.
