The Coordinator, Integrated Sales & Marketing will support the fulfillment and development of AZA’s current corporate partners, Commercial Member Engagement Council (CMEC) members and Wildlife Trafficking Alliance (WTA) contacts. The Coordinator will also assist with fundraising, marketing and development efforts, as well as managing the sales process of the Conference exhibits, sponsorship and advertising revenue to commercial members and non-members, and other affiliated organizations. The Coordinator should have a deep understanding of why organizations should exhibit at the AZA Annual Conference and Mid-Year Meeting, advertise with AZA, and support various AZA activities throughout the year. The Coordinator will be an active member of the Events Team and the Member Services Department, reporting to the Director, Integrated Marketing.
In collaboration with the Director, Integrated Marketing, this position is responsible for:
Supporting overall corporate partnership/donor/partner acquisition under the direction of the Director, Integrated Marketing.
Coordinating ad contracts, invoicing, artwork, placement and tear-sheet delivery for both conference publications and Connect magazine.
Leading the exhibit sales process and design for all AZA conferences and meetings, from pre-planning and sales to onsite fulfillment.
Analysis and development of new business strategies for exhibits, advertising and sponsorships, converting prospects into clients across all platforms.
Customer service, management of email and phone inquiries, as well as in-person support during AZA conferences and meetings.
Member service support of Commercial members with inquiries and requests throughout the year, including the development and delivery of their targeted, monthly e-newsletter.
Managing procurement of affinity program agreements that provide member services and benefits.
Administrative and operational duties supporting the successful acquisition, fulfillment, billing, and revenue collection associated with exhibit, advertising and sponsorship sales.
Administering the sales modules in Netforum and eShow. Ensure accurate record keeping, maintenance and data quality.
Surveying, analyzing and evaluating performance and trends of all marketing and promotional efforts to grow outside sales for conferences and meetings.
Providing quality assurance reviews of advertising specs in printed publications.
Management and fulfillment of marketing collateral for exhibit sales, including the procurement of onsite signage and sales/promotional materials.
Knowledge, Skills And Other Characteristics
Proficiency with Microsoft Office (Word, Excel)
Demonstrated skills in the use of internet applications, databases and CRM tools (Excel, Salesforce.com and NetForum preferred) to gather and analyze data.
Excellent verbal and written communication skills, with a high level of customer service.
Creative problem solver with superior organizational skills, analytical abilities, strong attention to detail, and ability to handle multiple projects.
Self-motivated and able to work independently.
Ability to work well under pressure in a fast-paced environment while meeting deadlines.
Skill in establishing and maintaining effective working relationships with staff, members and vendors.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Minimum Training And Experience
Bachelor’s degree preferred.
2-3 years direct experience or equivalent working in administration of events, marketing, business development or sales. Non-profit, Association background preferred.
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Additional Salary Information: Base salary commensurate on experience; no commission.
About Association of Zoos & Aquariums
The Association of Zoos and Aquariums (AZA) is a 501(c)3 non-profit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. AZA represents more than 230 facilities in the United States and overseas, which collectively draw more than 200 million visitors every year. AZA-accredited zoos and aquariums meet the highest standards in animal care and welfare and provide a fun, safe, and educational family experience. In addition, they dedicate millions of dollars annually to support scientific research, conservation, and education programs. To learn more, visit www.aza.org.