Communications/Editorial, Public Relations, Research and Information
4 Year Degree
The American Physiological Society (APS) is seeking a Media Relations Specialist to join the Communications and Social Media department. The Media Relations Specialist will serve as the media guru to maximize coverage of the APS, physiology and the APS members in the mainstream national and niche scientific media.
Write press materials and related content (releases, announcements, talking points, etc.) to highlight physiological research published in APS’ 15 journals and presented at Society meetings.
Post press releases to media distribution newswire.
Develop innovative strategies to identify and engage key science and health reporters and social media influencers in the physiological research space and within the greater science community. Develop, implement and manage proactive public relations campaigns to support the Society’s strategic communications objectives.
Pitch campaigns to traditional and digital media organizations.
Respond to media inquiries.
Develop a media training program for and assist in media training of Society leadership, spokespeople and key staff.
Communications Department Activities:
Assist with the build out of APS messaging strategy and ensure message delivery in media and other communications outreach.
Collaborate and coordinate with Communications department colleagues to develop and share content across campaigns and platforms.
Serve as an additional staff copyeditor for print and digital content including emails, ads, longform articles, etc.
Support ongoing department projects including work on The Physiologist Magazine, the APS website, the bi-weekly APS News Update, etc.
Assist with other departmental/administrative functions as needed.
Serve as a backup for video production and editing.
Develop and maintain speaker database and experts list of APS members.
Grow and maintain the Society’s media list. Develop targeted media lists for regional and specialty conferences.
Monitoring, Measurement and Reporting:
Monitor and track media coverage and develop interesting and meaningful ways to share high-profile coverage with APS members.
Produce both in-depth and high-level/executive reporting on media relations efforts.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Supervisory Responsibility (if applicable)
This position has no direct supervisory responsibilities but is expected to be the primary Specialist for certain projects.
Required Education and Experience
Bachelor’s Degree (Communications, Public relations, Journalism, Social Media or related fields)
2-4 years related experience
Non-profit association knowledge, a plus
Ability to read, understand and discuss scientific research including scientific manuscripts and research articles.
Excellent written, verbal and interpersonal communication skills
Strong history of building fruitful relationships with media and pitching
Demonstrated experience developing and managing public relations and strategic communications campaigns (crisis communications experience a plus)
Detail-oriented and able to work independently and collaboratively
Professional experience using major social media platforms
Familiarity with the life sciences and biomedical research
About American Physiological Society (APS)
Our organization is a member of FASEB. FASEB is made up of 30 scientific member societies, representing more than 130,000 researchers from around the world. Our members are scientific societies that share a common vision for the advancement of research and education in biological and biomedical sciences.