JOB TITLE: Vice President of Membership and Development
POSITION SUMMARY: Responsible for association’s overall membership, dues structure, marketing and business development. Spearheads membership retention and recruitment efforts under approved membership development plan. Works collaboratively with the teams across the organization and supports efforts to increase non-dues revenue. Oversees micro volunteering, committees and governance functions. This is a highly visible position working closely with senior-level executives within member hospitals and is a key member of the association’s leadership team.
REPORTS TO: President and CEO
PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:
Conceptualize, execute, and measure the success of membership recruitment and retention initiatives. Oversee marketing and promotional campaigns related to America’s Essential Hospitals membership development, events, distance learning, educational programs, and scholarships. Includes oversight and management of strategic marketing plans that utilize email marketing, direct mail, personal outreach, and social media. Oversee the efforts of a team responsible for membership, marketing, and business development; coordinate at the strategic and tactical levels with other association departments; and manage consultants and vendors. Work collaboratively with the institute director to ensure that the value-added proposition of the institute’s projects is incorporated and communicated as an association membership benefit.
Grow and retain health system membership using creative strategies to reinforce the association’s unique value proposition. Meet or exceed annual membership projections. Continually identify and assess compelling new member benefits, features, and products. Lead efforts to identify, engage, and retain at-risk members. Oversee new member onboarding.
Track, analyze, and improve member engagement in partnership with fellow executives. Communicate and collaborate with association staff to keep engagement opportunities infused through work, events, and partnerships.
Collaborate with other senior association leaders to guide the association in executing its strategic plan.
Track member experience through member conversations, ad-hoc surveys, and periodic member satisfaction surveys. Take the “pulse” of our members.
Ensure membership inquiries and correspondence are handled in a timely, proactive, and effective manner.
Develop targeted member marketing campaigns to increase member engagement.
Create marketing campaigns and promotions to drive prospective new member recruitment.
Build, grow, and retain corporate relations to meet or exceed annual revenue projections and position America’s Essential Hospitals as a strategic partner for companies that provide goods or services to essential hospitals.
Continually identify and assess new member benefits, products, and services that add value to corporate relations.
Strategic Partnerships and New Business Development:
Oversee business development staff and processes, working with colleagues to identify, evaluate, and develop new product opportunities and improvements to existing products designed to yield important member benefits.
Create strategic business development plan to align with long-term association needs and goals.
Working with the director of marketing and business development, oversee the assignment of product management teams to launch and manage new products or services.
Oversee and manage the association’s strategic partnerships.
Seek other potential long-term strategic partnerships.
Perform other activities as assigned by the president and CEO.
Governance and Committee/Volunteer Management:
Oversee the member micro volunteering program, working with association colleagues to promote attractive micro volunteering opportunities across the organization.
With the president and CEO, serve as staff lead for the association’s membership and strategic planning committees, each comprising senior-level executives within member hospitals.
Oversee governance function for America’s Essential Hospitals and Essential Hospitals Institute, including all board and committee appointments, board and committee meetings, and conflict of interest and other board policies.
Work with colleagues to regularly identify and cultivate a diverse pipeline of volunteers interested in engaging in association policy and decision-making.
Develop budgets and monitor actual results compared with budgets on an ongoing basis.
Develop three-to-five-year financial projections for membership dues revenue.
Annually, review association dues structure and recommend changes, as appropriate.
Association Management Software and Website
Partner with the director of information technology (IT) and manager of data analytics to maximize the use of iMIS association management software (AMS) across the organization, providing actionable membership information. Working with colleagues, establish business and operational policies related to iMIS.
Collaborate with the IT department and the communications team on website strategy, functionality, messaging, and content development designed to engage members through vibrant marketing, valuable events, and strong corporate relations, with a focus on user experience.
The above statements reflect the general duties and responsibilities necessary to describe the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the position. Responsibilities are subject to change.
MINIMUM EDUCATION AND EXPERIENCE:
Bachelor's degree required, preferably in business, marketing, or related field
Minimum 10 years’ work experience; five years’ association experience preferred
Experience with iMIS or other AMS
Strong background in member services
Strong background in business development including developing, budgeting, launching, enhancing and operationalizing non-profit products and services.
Proven success developing marketing, messaging and promotional campaigns that produce quantifiable outcomes
Quantifiable and proven success generating non-dues revenue through corporate membership and/or sponsorship and other new business line activities
LICENSURE AND CERTIFICATION REQUIREMENTS:
Certified Association Executive (CAE) preferred; MBA helpful
Moderate travel required (2-3 times per month)
ESSENTIAL CHARACTERISTICS FOR THIS POSITION:
Strong project and time management skills
Superior commitment to customer/member service
Ability to work with all levels of the organization, including high-level C-suite professionals
Meticulous attention to detail balanced with ability to see the broad vision for the association’s member services
Positive, thoughtful, creative, and curious
Ability to prioritize and deliver on multiple objectives simultaneously
Excellent communication skills and proven team player
Demonstrated accountability, learning agility, and experience in leading and motivating staff in a collaborative team environment
Good judgement on behalf of members and the association
SALARY/BENEFITS: Position title and salary are commensurate with experience; position includes generous benefits. America’s Essential Hospitals is an equal employment opportunity employer and values diversity in its work-force.
HOW TO APPLY: Upload resume, cover letter, and salary requirements to our website: www.essentialhospitals.org/jobs.
About America's Essential Hospitals
America’s Essential Hospitals, formerly the National Association of Public Hospitals and Health Systems, is the only national association and champion for hospitals and health systems dedicated to high-quality care for all, including the most vulnerable. We support members with advocacy, policy development, research, and education for hospital leadership.