The membership engagement manager plays a pivotal role implementing initiatives that attract new members. In collaboration with the vice president of marketing and member services, the membership engagement manager will develop and implement recruitment strategies and driving initiatives to increase ACA membership. This role is designed for someone that is passionate about delivering growth across the organization.
The membership engagement manager is also responsible for overseeing Student American Chiropractic Association (SACA) and the committee of new practitioners, NextGen. He/she will develop and implement ways to increase the stream of members transitioning from SACA to NextGen. The incumbent is also responsible for other duties related to membership operations, as assigned.
Member Recruitment and Engagement
Develop, implement, analyze and adapt tailored recruitment approaches that drive membership growth to achieve organizational membership goals.
Identify industry trends, gaps and needs of ACA members to develop distinct, segmented member acquisition campaigns.
Develop and maintain a lead-generation strategy for ACA’s internal and external prospects.
Works cross-departmentally to develop and execute marketing activities that promote the value of membership benefits and offerings.
Administer existing and implement new programs and resources to increase membership and further engage existing members.
Develop and ensure delivery of a comprehensive communication programs to inform and engage members from onboarding through renewal.
Member Engagement – Student American Chiropractic Association (SACA)
Serve as the primary liaison between the Student American Chiropractic Association (SACA) and ACA.
Manage all leadership and programmatic committees within SACA and NextGen including, but not limited to: national executive board, membership, communications, specialty councils and the leadership conference.
Manage all aspects of the SACA National Leadership Conference including, but not limited to: registration, speaker communication, hotel reservations and program creation.
Facilitate transitions of leadership among the national board, chapter boards and committee chairs.
Administer all SACA meetings in person and virtually.
Oversee all SACA communications on social media and online discussion forms.
Member Engagement – NextGen
Serve as the primary liaison between the NextGen committee and ACA.
Manage all leadership and programmatic committees within ACA and NextGen including but not limited to: membership, diversity and specialty councils.
Administer all NextGen meetings in person and virtually.
Facilitate transitions of leadership among the national board and committee chairs.
Oversee all NextGen communications on social media and online discussion forms.
WORK EXPERIENCE AND QUALIFICATIONS
Minimum of 3-5 years of related membership and/or association experience.
Self-directed, highly professional, with excellent organizational, written and oral communications, analytic and time management skills.
Demonstrated ability to prioritize a wide range of tasks and meet deadlines.
Proficiency with MS Office and experience with database platforms preferred.
Please submit resume and cover letter with desired salary to email@example.com.
About American Chiropractic Association
The American Chiropractic Association (ACA), based in Arlington, VA., is the largest professional association in the United States representing doctors of chiropractic. ACA promotes the highest standards of ethics and patient care, contributing to the health and well-being of millions of chiropractic patients.
On behalf of its members, ACA lobbies for pro-chiropractic legislation and policies, promotes a positive public image of chiropractic, supports research, provides professional and educational opportunities for doctors of chiropractic, and offers leadership for the advancement of the profession.