The Academy of General Dentistry (AGD), located in Chicago’s West Loop neighborhood, seeks a Digital Content Specialist to join its Communications department. The Digital Communications Specialist is responsible for the design and content of the AGD.org website and related subsites, and also oversees and updates all content on the website and social media channels.
The Digital Content Specialist will write web and social media copy and incorporate digital media strategies related to specific communications campaigns. The position also oversees AGD Connect and serves as the primary manager of this online community, working in partnership with Information Technology, Marketing and other areas within the organization to support information-sharing and discussions related to leader communications and all member communications tools. Assists with organizational activities and special projects, as directed.
Essential Job Functions:
1. Manage the design, content and functionality for the AGD.org website and all related AGD subsites. This includes management of content and design, functionality, integration with member database, and integraton with other email marketing and social media campaigns. Work closely with key team members in the Communications, Marketing department and Information Technology department to develop and maintain plans for website progress and updates, including CMS upgrades, development and functionality.
2. Develop year-round social media plan, updating content and visuals daily and monitoring discussions.
3. Oversee the AGD Connect online community for AGD leaders and AGD members. This includes monitoring, working with discussion leaders and internal stakeholders and monitoring and deescalating issues as they arise.
4. Develop SEO standards and monitor effectiveness of keyword campaigns, ensuring that site is designed for the appropriate user experience, and optimized for searchability using SEO best practices.
Bachelor’s degree in communications, marketing, technical writing, or related concentration; minor or extensive coursework in Web editing/writing, coding and content strategy desired.
Three to five years of professional experience.
Must have strong online communications and related technical skills.
Experience with content management systems, preferably Sitefinity, as well as a strong understanding of HTML programming language, search engine optimization (SEO) and Google measurement and advertising products
Experience with email marketing and marketing automation, preferably products such as Real Magnet/Higher Logic.
Knowledge of AP Style and have ability to organize content .
Solid understanding of social media platforms and current industry trends and search engine optimization.
Demonstrated experience with audience metrics and using data to target audiences.
Exceptional PC skills, including Microsoft Office and ability and willingness to learn new software and programs as required.
Good organizational skills, excellent customer service skills, and excellent oral and written communications skills with good spelling, proofreading and grammar skills.
Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints.
Taking initiative and work well independently. Must have experience in communications or marketing.
Must be able to work additional hours and travel as needed.
About Academy of General Dentistry
The Academy of General Dentistry (AGD) is a professional association of more than 40,000 general dentists dedicated to providing quality dental care and oral health education to the public. AGD members stay up-to-date in their profession through a commitment to continuing education. Founded in 1952, the AGD is the second largest dental association in the United States, and it is the only association that exclusively represents the needs and interests of general dentists. A general dentist is the primary care provider for patients of all ages and is responsible for the diagnosis, treatment, management, and overall coordination of services related to patients’ oral health needs.