OVERVIEW: This position leads the processes and people involved in membership recruitment and retention, as well as regional councils and their related responsibilities. This is an exempt position.
Review, modify and implement CalSAE’s Membership Recruitment/Retention and Marketing Plan in conjunction with the Membership Advisory Group. The plan includes recruitment campaigns and marketing strategies, research (target audience), and key staff/volunteer members.
Lead or consult with key volunteer groups in the development and implementation of the Recruitment/Retention and Marketing Plan, particularly the Membership Advisory Group and four regional councils.
Development and oversight of the membership budget (approximately $275,000).
Development and oversight of the new member onboarding process (approximately 380 new members).
Work with administrative support staff to ensure that membership database is kept current and dues collected on time, to meet revenue and retention goals.
Regularly use member data base (iMIS) to generate reports to track and analyze membership results.
Lead and support the Membership Advisory Group. The group is charged with reviewing and finalizing annual membership dues, budget and recruitment/retention and marketing plan for board approval.
Lead and support the Awards Committee. The committee is charged with selecting the recipients for the Association Executive and Industry Partner of the Year awards as well as the recipients Geri Hayes McDonald Staff Achievement Award and Elaine Rose Scholarship.
Lead and support collaborative planning and implementation efforts with staff.
Regions and Regional Councils
Lead and support four regional councils. Councils are responsible for engagement and growth at the local level. Councils achieve these goals by following the strategies included in the Recruitment/Retention and Marketing Plan.
Work in partnership with council leadership to develop and implement a regional engagement plan that reflects the Membership Recruitment/Retention and Marketing Plan.
Provide staff leadership and support to each council, including council meetings, communications and administrative support.
Working collaboratively to develop and manage the regional budgets (approximately $40,000).
Support and staff local programs/events and ensure relationship building opportunities are blended into each program and event.
Create, support and staff local social events and forums, and ensure relationship building opportunities are blended into each program and event.
Develop and manage council member outreach strategies driven by the Recruitment/Retention and Marketing Plan.
Other duties as assigned. This position also assists in collaborative efforts and projects throughout the organization as needed.
THE CALSAE WORKING ENVIRONMENT:
CalSAE believes in professional growth. This position has the potential to develop into a Director role in the future. In addition, all CalSAE employees are provided regular and substantial professional development and learning opportunities.
Internally, CalSAE has six employees and a Communications Consultant. While each person has clear responsibilities, much of what we do requires us to work closely and make decisions together (or as teams). Collaboration, dedication to members and getting the job done are hallmarks of our work ethic.
CalSAE has a flexible work environment. We believe it’s important that each employee is able to take care of themselves (and their loved ones), and we make adjustments to suit each employee’s needs while working within an office environment (flexible schedules and occasional remote work are examples).
Working with association professionals is also a benefit. CalSAE members are collaborative by nature, and this is particularly true of volunteers. They are experts in the business of association management and are eager to make meaningful contributions and learn from each other. This spirit of collaboration creates a “playground” where association professionals can try new things and spark fresh ideas in our efforts to continually improve.
SKILLS AND KNOWLEDGE:
Excellent planning and management skills.
Knowledge and experience in membership recruitment and retention.
Leadership abilities in working with volunteer committees and developing strong staff and volunteer partnerships.
Excellent communications skills – listening, speaking, and writing.
Knowledge of the association field and overall trends.
Demonstrated use and knowledge of related technology (virtual meetings, data bases, survey instruments, etc.).
Well organized and strong time-management skills.
Knowledge of marketing and communications concepts.
TYPICAL PHYSICAL ACTIVITIES:
Communicates orally with members, volunteers, co-workers and the public in face-to-face, one-to-one settings by telephone, video conference, and in group settings.
Sit at a desk for long periods of time.
Work in an office environment, lift and move objects up to 10 pounds such as large binders, books, and small office equipment.
Have sufficient finger/hand coordination and dexterity to operate and adjust office equipment such as telephone, computer and calculator.
Travel throughout the state to attend statewide and selected regional events (about once a month).
5 years’ experience in membership-based professional society that includes responsibilities in membership processes.
BA or BS degree (preferred in related field).
Valid California Driver’s license and proof of insurance.
CAE designation preferred.
CalSAE is a statewide membership-based nonprofit association located in Roseville, CA. CalSAE has a staff of six and a budget of $1.4 million. CalSAE has 1,400 members that are the professional staff working for other non-profit associations – we are the “association for association executives”. Membership also includes Industry Partners that provide valued services, products and resources to associations. We pride ourselves in serving members through advanced education and networking opportunities, primarily through a wide variety of events and conferences. We also provide industry related information, tools & resources to support each member’s success and career. A friendly and professional culture is led by the staff who work in partnership with a large volunteer corps, including the Board of Directors, committees and regional councils.