LeadingAge Massachusetts, a not-for-profit statewide trade association exclusively representing not-for-profit providers of aging services in Massachusetts is seeking a Member Engagement Manager to join our small but fun and passionate Newton- based team.
The Member Engagement Manager is a full-time position with overall responsibility for development and enhancement of member relations and engagement as well as recruitment of new members. The Member Engagement Manager will have a comprehensive understanding of the Association’s programs and benefits (both state and national), as well as issues facing our members, and will be charged with communicating our Value Proposition in order to increase member engagement and grow the membership overall.
Specific areas of responsibility include:
Member Relations and Engagement
Conduct member outreach through: Member visits – to gain an understanding of who are members are, develop strong relationships with staff, understand specific challenges and help to communicate association programs/benefits; Oversee process of member outreach calls conducted by the Board of Trustees. Overseeing a biannual (every other year) membership satisfaction survey
Working with Education and Events Manager to help develop education topics in response to member needs for programs including networking breakfasts.
Working with other staff to help plan and facilitate “roundtable” and networking meetings for specific provider types.
Attend member events (open houses, groundbreaking, anniversaries etc.) whenever possible.
Be responsive to member inquiries by responding timely by phone and email.
Help to facilitate member to member networking and information sharing.
Develop, plan and implement member recruitment strategy including identifying lists of potential members, conducting outreach and utilizing other LeadingAge members as recruitment supports.
Developing effective membership materials to increase new members, membership renewals, and overall retention rates.
Serve as state association point person with LeadingAge national on membership recruitment.
Provide statistical data that show current and future membership trends on a bi-monthly and annual basis, summarize data to provide recommendations and analysis for decision making.
Development and maintenance of new member onboarding process to ensure good transition into membership and process for developing engagement.
Management of Affiliate Member Relations
Oversee annual Business Sponsor Partnership program including recruiting and liaison with business partners
Meeting with Business members to help find opportunities for engagement
Following leads to recruit potential business affiliates
Dues and Database
Ensuring Association data base is updated and reconciliation with national and other databases happen on a regular basis
Working with Office Manager on the annual dues invoicing
Reconciling national dues with LeadingAge on a quarterly basis
Writing and editing the Observer, our biweekly enewsletter about association events and programs, member news, and other relevant items of interest for our membership
Overseeing the publication of the biannual (every other year) Consumer Guide
Assisting with relevant information for the Association’s annual report
Serving as liaison with LeadingAge (national partner) on membership issues including recruitment, dues and data
Attending LeadingAge Annual Meeting and participating in Member Development Network meetings with other state affiliates
Supporting President and Education and Events Manager in other association activities and events as needed.
Candidates for the position must possess excellent interpersonal and communication skills (both oral and written), be mission-driven, with the ability to be a good storyteller regarding benefits of the association. Ideal candidates should have experience with marketing and publicity; an ability to work with diverse groups of members and volunteers; an acute attention to detail with ability to analyze and present complex data and handle multiple and competing tasks. Strong organization, time management and problem-solving skills are required. Must be a self-motivated, self-starter, and comfortable working both independently and collaboratively as part of a team. Experience with nonprofit association and/or Association Management Systems (AMS), and knowledge of aging services strongly preferred. Bachelor’s degree in any field required.
About LeadingAge Massachusetts
LeadingAge Massachusetts, formerly MassAging, is the only organization representing the full continuum of mission-driven, not-for-profit providers of health care, housing, and services for older persons in Massachusetts. Members of LeadingAge Massachusetts provide housing and services to more than 25,000 older persons in the Commonwealth each year. Our mission is to expand the world of possbilities for aging. We do this through advocacy, education, information, and networking opportunities.