Serves as a primary contact for many external communications activities as it relates to industry specific media channels. Responsible for maintenance and development with pertinent media relationship contacts, including the development and ownership of media barter relationships. Serves as the associations primary voice by providing copy writing for all SGIA programmatic emails as aligned with association branding and serves as the primary author of all association all press releases. Identifies and evaluates the association’s presence within the media and monitors the output of all media barter agreements, and provides reporting as necessary. Serves as an outward facing representative of SGIA within the Industry.
PRIMARY OBJECTIVES AND DUTIES:
Copy Writing for External Communications (30%)
Serves as the primary author of all external communications (eblasts) for SGIA conferences, events, workshops and webinars.
Develops and maintains an association-wide “voice” in keeping with the SGIA brand.
Works with the Marketing Manager and Marketing & Communications VP to monitor the success of external communications and adjusts the communications or “voice” accordingly.
Collaborates with project managers to develop talking points for all external communications.
Press Releases (25%)
Works with the Project Managers and Executive staff to develop talking points and quotes with which to write press releases.
Drafts press releases and works with the editorial staff to edit and revise copy as needed.
Develops the Media Contacts list and makes changes as needed. Distributes press releases to media contacts and monitors the pickup.
Monitors and researches the interest level within the industry based on the media contacts.
Media Relationships (45%)
Identify, connect with and develop relationships with pertinent media contacts within the industry.
Negotiate, manage, and track ROI on all media barter agreements.
Facilitate association efforts and projects having a “top-billing” visibility within partner publications and media channels.
Experience with, or show aptitude and willingness to learn, various media and audio-visual equipment in the presentation of content. Excellent written, verbal and interpersonal communication and negotiation skills. Excellent relationship-building skills. Copy writing and editing experience is a must. Ability to interact effectively and appropriately with individuals of various levels, professions, and cultures. Strong attention to detail and accuracy and interpersonal skills required. Ability to solve difficult problems with effective solutions. Ability to work both independently and as a team member.
EDUCATION and/or EXPERIENCE:
Requires Bachelor’s degree in Public Relations/Communications or related field with three to five years of relevant experience. Experience in the industry or industry-related association preferred. Knowledge of the Print Industry a plus. Previous supervisory experience required. Must be proficient using Microsoft Windows, MS Word, Excel, PowerPoint, SharePoint.
Send a resume and a cover letter that lists salary requirements by December 21st.
SGIA is an equal opportunity organization, and does not use third party recruiting agents. A personality assessment is a requirement for this position.
The Specialty Graphic Imaging Association (SGIA) is an extremely successful not for profit membership organization that serves approximately 2,700 member companies in 138 countries. We are staffed by 40 professionals in Fairfax City, Virginia. SGIA is the only international association for specialty imaging. Our members are the printers, imagers and suppliers that serve this industry segment. Digital printing and screen printing are their primary imaging technologies, and they use them to create products or add value to existing products. SGIA members create products like point-of-purchase displays in retail stores, signs, banners, and advertisements. They also enhance existing products such as garments, packaging & containers, vehicles, product identification and compact discs. Our goal is to provide this new generation of imaging professionals with the tools and information they need to make the best possible business decisions. Our services include the SGIA Information network, the most extensive online resource available to our industry. We also conduct the annual SGIA Convention & Exposition, the world’s largest and leading expo for technology and specialty graphic market information. For more information go to http://www.sgia.org