The Senior Manager, Marketing & Business Development will report to the Senior Director, Business Development & Operations to develop and manage the day-to-day marketing activities for NHCAA. The senior manager will bring best practices and new strategies to collaborative work with other members of the NHCAA staff. Additionally, the senior manager will partner with staff to develop and implement strategic marketing programs that align with NHCAA’s goals and strategic plan.
Major duties and responsibilities include the following:
Work with the Senior Director to develop and execute marketing strategies specific to promote NHCAA membership, education & training programs, and anti-fraud initiatives activities.
Manage relationships with marketing vendors including NHCAA jobs board, Abila/NetForum, HigherLogic, NHCAA's e-mail marketing platform, and the NHCAA external graphic designer.
Create marketing copy and collateral pieces for print and e-marketing.
Partner with Deputy Director, Information Systems & Services, to ensure that website content and strategy align with and support marketing plans for NHCAA.
Research and maintain lists of external audiences for use in marketing activities.
Manage website and other digital personalization to ensure content served to members is relevant, accurate and timely. Design testing methodologies to track effectiveness of approaches and drive continual improvement. Use data to identify and implement personalization opportunities to improve member marketing and communication customization.
Help to create content for use on Association’s website, newsletter(s), and other external material.
Develops timelines and work plans to ensure marketing efforts stay on target and deadlines are met.
Assist with the Annual Training Conference, including management of conference signage – from the design stage to production and then onsite management, and assist in the development and implementation of the ATC/Expo mobile app. Recommend new vendors and evaluate on a yearly basis.
Assist with all Membership programs, including retention, recruitment, member relations, data management, and benefit fulfillment.
Assist in Association marketing efforts including development, implementation, and tracking of metrics of Association marketing messages through email, newsletters, and social media. Maintain marketing and communications editorial calendar. Continually evaluate marketing strategies to encourage innovation and effectiveness. Maintain association’s collection of images and graphics. Assist in the production of small-scale graphic design needs as they arise.
Assist in the management of NHCAA’s online professional and social networking platform CONNECT. Provide direction on marketing CONNECT as a member-only benefit and assist the CONNECT Team in increasing engagement within the platform. Make additional recommendations based on current needs.
Perform other duties as assigned.
Bachelor’s degree required. Minimum of five (5) years work experience in Marketing and/or Business Development required.
Experience developing and executing integrated marketing campaigns that encompass a mix of tactics and that show results.
Experience with all facets of marketing (researching the target audience, writing copy, gathering and monitoring metrics/analytics, developing/tracking campaign schedules, etc.).
Strong writing skills including excellent editing and proofreading as well as clear and succinct verbal communications.
Strong understanding of website content management systems, email campaign platforms (familiarity with Informz/Higher Logic is a plus), online networking, social media platforms and related business productivity software such as Microsoft Suite.
Knowledge of NetForum Enterprise, a plus.
Excellent interpersonal skills; demonstrated ability to work collaboratively across departments and understand each department’s marketing needs.
Strong organization, time and project management skills. Experience managing competing priorities and projects within deadlines and on budget.
Experience working for or with a nonprofit association is preferred
About National Health Care Anti-Fraud Association
Founded in 1985 by several private health insurers and federal and state government officials, the National Health Care Anti-Fraud Association is the leading national organization focused exclusively on the fight against health care fraud. We are a private-public partnership - our members comprise nearly 90 private health insurers and those public-sector law enforcement and regulatory agencies having jurisdiction over health care fraud committed against both private payers and public programs.